I’m having an issue with my order. how do i contact you?

Issue with a DoorDash or UberEats order? Please reach out to their support directly via their app.

Issue with a Taco Primo app or website order? Use the "Chat with Support" feature. 

Issue with a walk-up order? Reach us on Fillmore at fillmore@tacoprimo.com.

Our mission:

At Taco Primo, we’re committed to serving delicious food, made with high-quality ingredients, at affordable prices. Fast, fresh, and in a warm, family-friendly space. 

How long have you been open?

Taco Primo began as a pop-up within The Snug in late 2024, and in early 2025 we spun it off as a standalone storefront, bringing our Cali-Mex vision to life in a permanent home next to The Snug. 

Do you offer catering?

Yes! For breakfast, lunch, and dinner. We will have an online catering ordering platform live soon, but in the meantime, shoot us an email at hi@tacoprimo.com

What’s the best thing on your menu?

You really can’t go wrong, but our tacos are the heart of Taco Primo. They feature the same flavor balance you love in a classic taco, but we serve them on locally-made flour tortillas from La Palma, a beloved San Francisco institution.
The result is a taco that’s larger, fluffier, and more satisfying than your average street taco. Every menu item is customizable, so you can turn a quick snack into a full-on meal, exactly how you like it.

do you serve breakfast?

Yes!

• Monday – Friday: 8 AM – 11:30 AM

• Saturday – Sunday: 8 AM – 2 PM

Our breakfast menu includes Cali-Mex classics like breakfast burritos, tacos, bowls, plus iced coffees.

Do you have a kid’s menu?

Yep! We offer Little Primo meals for kiddos, which come with a sticker. Order a Primo’s Adventure map to collect five stickers and get a free dessert!

are you a part of the snug?

We share a building and some of the same founding team, but Taco Primo has its own independent storefront. While we do proudly provide food for guests at The Snug, we maintain our own hours, menu and entrance. 

Why don’t you serve Carne Asada?

We wanted to stand out from every other taqueria while staying true to our motto: “Cooked slow, served fast.” Instead of traditional grilled carne asada, we took inspiration from Mexico’s suadero cooking style: tender, slow-braised beef that’s juicy, rich, and deeply flavorful. It’s our modern California twist on a timeless street-taco tradition.

I hear you have a "secret menu"? What does “Tortuga Style” mean?

We do! It’s not so secret right now and you can find it on all of our ordering platforms.

“Tortuga Style” is our signature answer to the eternal question: to cheese or not to cheese? We take your taco or quesadilla and grill a layer of our house cheese blend directly onto the outside of the tortilla, creating a crispy, golden shell that adds both texture and savory richness — all while keeping the integrity of our handmade, locally sourced tortillas. It’s indulgent, satisfying, and totally worth it.

Why are tots on the menu?

Because we’re proudly Cali-Mex, not bound by tradition. Tots are our fun, nostalgic twist -- and a perfect crispy companion to tacos, burritos, and breakfast. They also nod to the playful bar snacks that inspired us from our friends at The Snug. They’re comfort food, reimagined the Taco Primo way.

What does “Cali-Mex” mean?

For us, Cali-Mex means blending California ingredients, freshness, and creativity with the soul and flavor of Mexican cooking. Think: slow-braised meats, locally sourced tortillas, fresh produce, and the freedom to customize everything just the way you like it.