Taco Primo “Roll a Dice” Promotion
Official Rules
1. Eligibility
Open to legal residents of the 50 United States and D.C. Entrants under the age of 18 must have permission from a parent or legal guardian to participate. By allowing a minor to participate, the parent/guardian agrees to these Official Rules and accepts any prize on the minor’s behalf. Employees of Pacific Standard LLC, their affiliates, subsidiaries, advertising/marketing agencies, and their immediate family/household members are not eligible. Void where prohibited.
2. Promotion Period
The promotion begins on 9/25/25 and ends when Pacific Standard LLC elects to terminate the promotion. Pacific Standard LLC reserves the right to modify or cancel the promotion at any time.
3. How to Enter
There are two ways to enter:
(a) In-Store Purchase Method: After purchasing a meal at any participating Taco Primo location during the Promotion Period, you may roll one six-sided die at the register.
(b) Alternative Method of Entry (AMOE): To enter without making a purchase, mail a postcard (no larger than 4" x 6") with your full name, mailing address, phone number, and email address to:
Taco Primo Dice Roll Promotion – AMOE Entry
Pacific Standard LLC
2311 Fillmore Street
San Francisco, CA 94115
Limit one AMOE entry per person per day. Each valid AMOE entry received will entitle the entrant to one dice roll, conducted by Taco Primo staff on the entrant’s behalf. Entrants will be notified of the result by email. For entrants under 18, the parent/guardian will be the recipient of any notifications or prizes.
4. Prizes / Odds
If the die lands on a one (1), the entrant’s purchase price for that transaction will be fully comped (up to a maximum value of $50). This comp is valid for food and beverage purchases only.
Odds of winning: 1 in 6.
Maximum prize per person per day: $50
Total approximate retail value of all prizes available depends on participation.
5. Winner Notification and Prize Conditions
For in-store entries, the prize is awarded immediately by reducing the day’s bill.
For AMOE entries, Pacific Standard LLC will notify the entrant (or the parent/guardian if entrant is under 18) by email within 7 days of receiving the entry whether the die roll resulted in a prize. If the entry wins, a Taco Primo voucher for up to $50 (redeemable for food or beverage) will be issued.
Prizes are not transferable or substitutable. No cash equivalent.
6. Taxes
Winners (or the parent/guardian of a minor winner) are solely responsible for any federal, state, or local taxes associated with receipt or use of any prize. Pacific Standard LLC may issue IRS Form 1099-MISC for prizes valued at $600 or more in a calendar year.
7. General Conditions
By participating, entrants (and, if a minor, their parent/guardian) agree to abide by these Official Rules and the decisions of Pacific Standard LLC, which are final. Pacific Standard LLC reserves the right to disqualify any individual found tampering with or abusing any aspect of the promotion. Pacific Standard LLC and its affiliates are not responsible for lost, late, misdirected, or damaged mail; technical errors; or unauthorized intervention.
8. Limitation of Liability
By entering, entrants (and, if a minor, their parent/guardian) release Pacific Standard LLC, its affiliates, subsidiaries, employees, and agents from any and all liability, loss, or damage arising from or in connection with the promotion or acceptance/use of any prize.
9. Sponsor
Pacific Standard LLC
2301 Fillmore St. San Francisco, CA 94115
the licensee of Taco Primo’s IP